You’re fine tuning your social media campaign constantly. Cost per acquisition is down and conversion rates are up. Getting that first order is key – but what are you doing to turn that single order into a lifetime customer?
Here’s 5 tips to bring first-time customers back for more.
#1 Include a thank you note. Tell customers that you appreciate their business. But if you’re going to make the effort, make it count with a little style and class. Order stationary with your logo and hand write the note. If your order volume is too high to warrant hand-written notes, use a hand-writing font and have it printed on an uncoated stock to give it that personalized touch.
#2 Step up your shipping game with packaging that customers remember. Cheap and generic polybags and bubble mailers may save you a few pennies, but do nothing to make your brand memorable.
#3 If you want your customers to come back for more but you can’t afford custom packaging, use a rubber stamp or custom stickers that re-enforce your brand message.
#4 Schedule automated email follow up. If you’re on Shopify you can automate email follow up with a Mail Chimp. Send a follow up email a week after your customer received their order to ensure they are happy. Follow it up with a 30 day note. If they don’t place a second order within 90 days, send a discount code to win them back.
#5 Use discount codes to keep them coming back. Let’s face it, landing new accounts is costly. It is a lot less expensive to retain repeat customers with enticing promotions. Offer discount codes –
“Flash sale – take 20% off orders placed today”
“Take 20% off on orders placed this month”
“Buy one, get one free”
“Order before 2:00 today and we will include a free gift”.